Happy Holidays from theeyecarecompany

On behalf of everyone @ theeyecarecompany, we wish you and your family a very Merry Christmas and a very Happy New Year! 

And don't forget to that if you have health fund benefits for optical and haven't used it for 2012, don't forget to use it before December 31st 2012 or you will lose it! 

Superdry eyewear lands in theeyecarecompany Top Ryde

Superdry Eyewear

Introducing Superdry Eyewear @ theeyecarecompany Top Ryde.

Superdry is an iconic British brand with designs influenced by Japanese culture and their dedication to quality.

'...THe highly anticipated launch of our first optical collection guarantees a timeless range of frames that encompasses a vintage yet contemporary feel. offering the cat’s-eye daisy, half-framed caine and the retro-inspired depp frames you are guaranteed to find a style to suit you! no detail has been overlooked; a choice of bamboo temples, unique front trims and matt zinc finishes add to the sharp style, which puts a stamp on their classic status. created by the company that has made glasses for legends such as john lennon, ozzy osbourne and stephen fry as well as fictional icons such as harry potter and indiana jones, you will feel like a superstar in your own right with a pair of superdry optics.'

Come down to theeyecarecompany Top Ryde to view the collection today!

U are Vulnerable

You may be aware of the dangers of UV exposure to your skin, but are you aware that your eyes are vulnerable to UV damage anytime of the day, anytime of the year?

U are Vulnerable to UV damage all times of day, all year round. This summer, always use UV protective lenses in combination with other UV protection measures such as remaining in the shade, wearing a hat and sunscreen.

Accumulated UV exposure to your eyes can lead to cataracts, macular degeneration (a leading cause of blindness), pterygium (a fleshy growth on the eye), solar keratopathy, and skin cancer of the eyelids and around the eyes.

Even short bursts of unprotected UV exposure can lead to eye pain, irritation and sensitivity to light. All UV eye exposure, regardless of how short, adds up in the long term.

UV radiation levels are three times higher during summer than in winter. Higher levels of UV are also experienced at high altitudes such as at ski fields and when light is reflected off a surface such as water or snow.

It is important to wear suitable UV protective lenses all the time and have your
eyes tested regularly or as advised by your Optometrist.

Adding a UV protective coating to your prescription lenses, buying prescription sunglasses with back surface UV protection or buying sunglasses that can be worn over your glasses is a great way to reduce your UV exposure. Some contact lenses also have built-in UV protection, but it is recommended that you still wear sunglasses over the top to protect the rest of the eye.

Come in and see us at theeyecarecompany to speak to us more about how to protect your eyes and your vision from harmful UV damage. 

theeyecarecompany Sydney Business Awards Finalist

The votes for the City of Sydney Sydney Business Awards 2012 have been finalised, with theeyecarecompany finishing in the Top 10 in the category of Healthcare and Fitness for the 2nd year running. 

Thanks to all the people that have supported us and voted for us! 

Ermenegildo Zegna and Lanvin..new brands @theeyecarecompany!

To celebrate our move to our new King St location in Sydney's CBD, theeyecarecompany are delighted to announce two new brands of designer eyewear coming into our stores! Pop on in to view these two fantastic new brands, Ermenegildo Zegna and Lanvin.

Ermenegildo Zegna

Ermenegildo Zegna has been a leading Italian fashion house for over 100 years and one of the few which is still family run. Zegna is synonymous with timeless elegance and are especially known for their focus on quality and fine craftsmanship.

One of the few high fashion brands to still specialise in tailored made-to-measure suits, this combination of design and quality has been perfectly transcended into their optical collection. Using the finest Italian acetates and high quality metals such as titanium and stainless steel, Zegna has once again seamlessly combined design and function to offer you the ultimate eyewear collection.

Lanvin

Lanvin is one of the oldest continuously trading fashion houses in all of Europe and encapsulates everything we love about Parisienne chic. Mme Lanvin began as a couturier in the early 20th century after being admired for her own fashion sense.

Lavin shot to fame in the 1920s and 1930s as society embraced her forward thinking designs and her love of embellishment, intricate trimmings and all things feminine. This vision is alive in Lanvin today, and is perfectly demonstrated in their eyewear collection.

With subtle detailing and their signature jet black crystals matched with a more modern play on androgyny Lanvin eyewear offers subtle glamour for the everyday woman.

Trending - Retro & Vintage

theeyecarecompany is constantly on-trend with the latest fashion frames from Australia and abroad, with 80's retro and 50's vintage styles as part of one of the largest offerings in Australia.

Our range includes retro Mad Men style frames from Dita, Oliver Peoples and Ray Ban strongly influenced by 50's fashion, as well as retro Kate Sylvester and Salt for the ladies.

Keep an eye out for retro offerings from the 1980's vault. Like us on  to be the first to know when these rare pieces are released.

Pitt Street store relocating to 66 King Street

After five years on Pitt St, we're relocating! Our store at Stockland Piccadilly (210 Pitt St Sydney) is moving to a fantastic new location at 66 King St. theeyecarecompany is excited to move to the newly refurbished heritage building where Red Eye Records & Flight Centre on King St was previously located.
Our new store will be located near the Sydney Apple Retail store & new Louis Vuitton store on George St.

NEW @ City Stores - KATE SYLVESTER

Kiwi designer Kate Sylvester’s eponymous label was launched in 1993 for the sophisticated, individual and independent woman. Through immaculate tailoring she creates a high fashion look made for the every day woman. 
Meshing classic femininity with modern clean minimalism, the Kate Sylvester look is one that stands
the test of time.

The look of her new eyewear collection perfectly suits the Kate Sylvester woman, with its clean lines, flattering shapes and subtle colouring. Kate Sylvester eyewear makes the seamless transition from boardroom to bar room never looking out of place.

Oliver Peoples

Born from a love of vintage eyewear from the 1940’s to 1960’s brothers Larry and Dennis Leight created Oliver Peoples in 1987. It was a departure from the futuristic and modern styles of the late 1980s and was an instant hit. Since then they have continued to create unique and timeless styles creating trends rather than following them.

Oliver Peoples frames and sunglasses are made using the finest quality materials such as Italian acetate and Japanese titanium. They are one of the only fashion brands to offer advanced lens technology in their sunglasses such as Polarized lenses, photochromic lenses and extra anti-glare coatings.

Notable styles this season include the Benedict - a classic unisex aviator with a subtle wrap around for great glare protection and a titanium frame for lightweight durability. As seen on Bradley Cooper in the hit movie the Hangover Part 2 and Robert Downey Jnr in the movie Due Date

To celebrate the 50th anniversary of the landmark film To Kill a Mockingbird, Oliver Peoples has collaborated with the family of star Gregory Peck to create a replica of the spectacles worn by him throughout the film. It is a bold acetate style featuring a classic keyhole bridge and is perfect for anyone who, like Atticus Finch, does not choose to follow the crowd.

Choose almost any frame for your prescription sunglasses!

Frustrated by having to choose between clear vision and glare protection? Did you know that theeycarecompany can make prescription sunglasses to suit your needs? Many glasses wearers are unaware that almost all the styles we keep in store from fashion brands such as Prada or Dita to casual and sports styles such as Oakley and Maui Jim can be made with your prescription.

Oakley Fuel Cell $300 including prescription lenses (for a limited time only)

You might have been told that large fashion sunglasses or anything wrap around was not suitable for you but because theeyecarecompany keeps abreast of the latest in lens technology we are able to fit almost any prescription into an extensive range of the latest styles. Even if you need Multifocals or Bifocals fashionable prescription sunglasses are available for you!

There are many different lens options available for prescription sunglasses including lenses which match exactly the original colour of the sunglasses, polarized lenses (extra glare blockout). All prescription sunglass lenses from theeyecarecompany come with 100% UV protection, merging style and function seamlessly.

What is Professor Orange?

Wouldn’t it be good to have a best friend that is an industry expert on your eyes, your eye health and your vision?

Someone who can give you advice that’s worth its weight in gold and tell you everything you want to know about what’s happening to your eyes? 

Someone who bases that information on up-to the minute knowledge and expert advice to make sure you know how to look after your eyecare needs? 

After all, would you rather trust the answers that you find trawling the questionable leads on google, or your best friend who’s a leading eyecare expert in the field?

That's what the Professor Orange report is! It’s our insider’s guide that shares with you the scientifically-proven latest and greatest in vision care and eye health based on what’s what in eyecare that is hot off the presses.

Written by theeyecarecompany, Professor Orange is an insider's guide that shares with you the scientifically-proven, latest and greatest in vision care and eye health.

Sometimes, like in this inaugural edition, Professor Orange gives us a great megaphone to share some of the exciting insider stuff that our optometrists at theeyecarecompany personally get up to.
Professor Orange will also be lighthearted, just a chance to blurt out how excited we are about new eyewear collections!

So without further ado, welcome to the first edition of Professor Orange!

What's New with Eyes?

This past week has been really exciting! One of our optometrists that specialises in contact lenses Dr Margaret Lam has been working with Dr Emma Gilles and Dr Emmanuel Calligeros to present some very exciting findings to the Sydney, Parramatta and Canberra optometry audience about UV blocking contact lenses. 
These results are hot off the presses from the recent British Contact Lens Association (BCLA) Conference in late May 2012, and published just recently in June 2012 in various papers.

So for some background, one little known fact is that macular degeneration is currently Australia’s leading cause of blindness. Your macula is in the middle of your retina, on the back of your eye. When you look at something, your whole eyeball swings around to position that object onto the middle of your retina (right onto your macula) so that you can see clearly. 
It is critically important that your macula is working well so that you can see. Of course this also means it is important that it is always checked during an eye exam to make sure things are going right. (We always do, so make sure you get it checked!)

Things like giving up cigarettes, a diet rich in green leafy vegetables, reducing your vegetable oil intake, taking multivitamins and extremely good UV protection for the eyes have already been well established in lowering your risk of developing macular degeneration.  It’s also been established you can lower your risk by making sure you come in for an eye test at least once every 12 months.

However, for the very first time, certain contact lenses may now play a significant role in keeping macular degeneration away too.

What they’ve just been able to prove is that contact lenses that provide UV protection can help to preserve your macular pigment density.  Your macular pigment is a bit like your ‘internal sunglasses,’ the yellow spot that is protecting your eyes from damage from the sun or from blue light. Your macula pigment also helps to keep your macula functioning well.

Studies show that those that have low levels of macular pigment density are much more likely to develop macular degeneration. Macular pigment density can be preserved if your contact lenses have UV block in them. Certain contact lenses such as Johnson & Johnson Acuvue Oasys, Johnson & Johnson Acuvue One Day Moist, Acuvue One day TruEye and CooperVision’s Avaira contact lenses all provide virtually 100% UVA and UVB protection. 

This was only what we got up to in the first day of this week! This week Margaret flew from Conference to Conference to Conference, so more exciting stuff on the eyes to discuss in Edition 2 for Myopia Control and Edition 3 on More Exciting New Findings in Vision Care and Contact Lenses.

While we’re on the subject of new findings, a great post to share with you about one of our other passions, preventing your eyesight, particularly your shortsightedness and astigmatism, from getting worse is that first link in the references column just below.  And not based on old wives’ tales, but on scientifically proven results. 
This is one of Griffin Ngo’s, one of our other key optometrists,’ great passions. A full article is coming next week but if you’re interested, come in and see us before then.

Most of this technology is already available exclusive to theeyecarecompany, and a full article is promised in Edition 2, but if you’re interested, the best thing to do is to get yourself down to theeyecarecompany for an eye test under Medicare to discuss your vision and discuss how we can prevent your eyesight from getting worse, and to finally get it to stabilise!

References:
BCLA Conference Findings
UV Blocking Contact Lenses 
Nutrition for your MaculaMacular Pigment Density Testing